Head of Marketing

Job Description

Alpha

Head of Marketing

Job Description

Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative

Preparing and managing monthly, quarterly and annual budgets for the Marketing department

Setting, monitoring and reporting on team goals

Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

Analyze consumer behavior and determine customer personas.

Identify opportunities to reach new market segments and expand market share

Monitor competition (acquisitions, pricing changes and new products and features)

Coordinate sales and marketing efforts to boost brand awareness

Participate in the quarterly and annual planning of company objectives

Requirements and Skills

Work experience in a similar managerial capacity preferably within similar industry

Experience running successful marketing campaigns

Solid knowledge of web analytics and Google Adwords

Knowledge on latest Digital Marketing Tools

Leadership skills with the ability to set and prioritize goals

BSc or MSc in Marketing or relevant field

Send your resume to careers@alpha.lk