Head of Marketing

Job Description

Head of Marketing
Job Description
Crafting strategies for all Marketing teams, including Digital,
Advertising, Communications and Creative
Preparing and managing monthly, quarterly and annual budgets
for the Marketing department
Setting, monitoring and reporting on team goals
d message is strong and consistent across all channels and marketing efforts
(like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and deternmine customer personas
entify opportunities to reach new market segments and expand market share
or competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements and Skills
Work experience in a similar managerial capacity
preferably within similar industry
Experience running successful marketing campaigns
Solid knowledge of web analytics and Google Adwords
Knowledge on latest Digital Marketing Tools
Leadership skills with the ability to set and prioritize goals
BSC or MSc in Marketing or relevant field
Send your resume to
careers@alpha.lk